Privacy Policy

Last updated: 10 August 2026

This notice explains what personal data Pro Frsh collects, why we collect it, who we share it with, how long we keep it, and the rights you have over it. It applies to profrsh.com and to any order you place with us.

1. Who we are

Pro Frsh is a brand of Arvion Nutrifoods LLP, which is the data fiduciary responsible for your personal data.

Unit 111, 1st Floor, Building No. 8, Jogani Industrial Estate, V.N. Purav Marg, Chunabhatti, Sion, Mumbai 400022, Maharashtra, India
Email: enquiry@profrsh.in
Phone: +91 91378 10280

2. What we collect

Information you give us. Your name, email address, phone number, and shipping and billing address when you place an order. Email and phone are required at checkout because our delivery partner needs them to complete the shipment.

Order information. What you bought, order value, discount codes used, delivery status, and any correspondence about that order.

Information collected automatically. IP address, browser and device type, pages visited, and how you arrived at the site.

Payment details. Card and UPI details are entered directly into Shopify Payments and are never stored on our systems or seen by us.

3. Why we use it

  • To process, pack, ship and deliver your order, and to keep you updated on it
  • To answer your questions and handle complaints or replacement claims
  • To meet our legal obligations, including GST invoicing and record keeping
  • To detect and prevent fraud and to keep the site secure
  • To measure how the site performs and to improve it
  • To show you our advertising on other platforms, and to send you offers where you have asked us to

4. Cookies, analytics and advertising

The site sets cookies and similar identifiers when you visit. These are used for essential functions such as keeping items in your cart, and for analytics and advertising.

The analytics and advertising tools currently active on profrsh.com are:

  • Shopify analytics, which measures store performance
  • Google Analytics 4, which measures site traffic and behaviour
  • Meta (Facebook and Instagram) advertising pixel, which measures the results of our advertising and allows us to show ads to people who have visited the site
  • Google reCAPTCHA, which protects our forms from automated abuse

You can control these in several ways. You can block or delete cookies through your browser settings. You can opt out of Google Analytics using Google's browser add-on. You can limit how Meta uses your data for advertising in your Facebook or Instagram ad preferences. Blocking cookies may stop parts of the site, such as the cart, from working properly.

5. Who we share it with

We do not sell, rent or trade your personal data. We share it only with the service providers we need to run the store, and only for the purposes described above:

  • Shopify, our e-commerce platform and payment processor, which hosts the store and handles payments
  • NimbusPost, our courier and tracking partner, which receives your name, address, phone number and order details in order to deliver your parcel
  • Judge.me, our product reviews provider, if you choose to leave a review
  • Google and Meta, for the analytics and advertising purposes described in section 4

We may also disclose personal data where we are required to by law, by a court, or by a regulator.

6. How long we keep it

We keep personal data only as long as the purpose requires, or as long as the law requires, whichever is longer. In practice:

  • Orders, invoices and tax records: 8 years, as required for LLP books of account and GST records
  • Shipping and delivery data: 8 years where it forms part of an order record, otherwise 90 days
  • Customer account details: while your account is active, then 24 months after your last activity
  • Abandoned checkout details: 90 days, used only to remind you about an incomplete order
  • Marketing preferences: until you withdraw consent. We keep a record of the consent itself for 3 years so we can evidence what you agreed to
  • Analytics and advertising identifiers: up to 12 months
  • Support and complaint correspondence: 3 years

When a retention period ends we delete the data or anonymise it so it can no longer identify you.

7. Your rights

Under India's Digital Personal Data Protection Act 2023 you have the right to:

  • Access a summary of the personal data we hold about you and how we process it
  • Correct data that is inaccurate, and complete data that is incomplete
  • Erase your personal data, where we are not required by law to keep it
  • Withdraw consent at any time, as easily as you gave it
  • Nominate another person to exercise these rights on your behalf in the event of your death or incapacity
  • Raise a grievance with us, and escalate it to the Data Protection Board of India if you are not satisfied with our response

To exercise any of these, email enquiry@profrsh.in from the address on your order. We may ask you to confirm your identity before we act, so that we do not disclose your data to someone else.

8. Withdrawing consent

Where we rely on your consent, you can withdraw it at any time. Every marketing email carries an unsubscribe link, and you can also email us to opt out. Withdrawing consent does not affect anything we did lawfully before you withdrew it, and it does not remove records we are legally required to keep, such as tax invoices for orders you have already placed.

9. Children

Our store is intended for adults. We do not knowingly collect the personal data of anyone under 18, and we do not direct behavioural advertising at children. If you believe a child has provided us with personal data, contact us and we will delete it.

10. Keeping your data secure

The site runs over encrypted HTTPS connections. Payments are handled entirely within Shopify's PCI-DSS compliant infrastructure. Access to order data is limited to the people who need it to fulfil and support your order.

11. If something goes wrong

If a personal data breach occurs, we will report it to the Data Protection Board of India and notify affected individuals, in the manner and within the timelines required by law.

12. Raising a concern

If you have any question or complaint about how we handle your personal data, contact us at enquiry@profrsh.in or +91 91378 10280. We will acknowledge your request within 48 hours and aim to resolve it within 30 days.

If you are not satisfied with how we have handled your concern, you may escalate it to the Data Protection Board of India.

13. Changes to this notice

If we change how we handle personal data, we will update this page and change the date at the top. Please check back from time to time.