The problem
73% of Indians are protein deficient.
Most people know they need more protein, but very few enjoy consuming it every day. Better nutrition shouldn't require discipline alone, it should be enjoyable.
Our story
PROFRSH was founded by three engineers on a simple belief: better nutrition should be enjoyable. After over 500 iterations to get the flavour, texture and nutrition just right, we built India's first twist-cap protein milkshake (22g protein, zero added sugar) that keeps the protein sealed in the cap until you're ready to drink.
Designed for everyone, not just athletes.
Why twist-cap
Premixed protein drinks degrade from the moment they're bottled. Our twist-cap keeps the protein sealed and completely separate from the water until the moment you twist, so every shake is mixed fresh, never premixed.
Every batch is FSSAI certified, 100% vegetarian, and made with a clean label: what's printed on the bottle is exactly what's inside it.
Our journey
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The frustration
Protein shouldn't be a compromise
PROFRSH started with a simple frustration: protein either tasted like chalk or came loaded with sugar and fillers. Three engineers set out to fix it.
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Back to the lab
500+ iterations
We obsessed over flavour, texture and the nutrition profile until it was right: 22g of clean protein, zero added sugar, and nothing to hide on the label.
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The breakthrough
The twist-cap
We engineered a cap that keeps the protein sealed and separate from the water until you twist, so every shake is fresh, never premixed. India's first twist-cap protein milkshake.
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Launch
Four flavours, for everyone
We launched with Chocolate, Coffee, Strawberry and Vanilla, milkshake-good protein designed for everyone, not just athletes.
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Today
Making protein effortless
We're on a mission to make great-tasting, clean protein an everyday habit for millions of Indians, deliciously simple.
Meet the founders
Aryan Gandhi
Co-Founder, Product & R&D · Mumbai
“While pursuing my Masters in the US, I discovered a protein product that was genuinely enjoyable. India needed this, perhaps even more urgently.”
Akul Rattan
Co-Founder, Operations · Bengaluru
“As a fitness enthusiast, I was frustrated by the lack of clean, great-tasting protein options in India. I knew we could build something better.”
Arham Shah
Co-Founder, Growth & Finance · Mumbai
“With my commerce background, I saw the massive opportunity to make nutrition accessible to millions of Indians through smart business strategy.”
Made with real ingredients · Clean label, no fillers · 22g protein, zero added sugar · 100% vegetarian · FSSAI certified · 100% recyclable packaging